Google Places optimisation makes sure your business keeps showing up next to the map results at the top of a local Google search. Previously known as Google Local Business Centre, Google Places is a popular way of appearing right at the top of the search engine results for keywords involving a city or town name. As Google Places listings show above the natural listings, they often receive a very healthy share of the clicks.
Unfortunately for most small businesses, there are now more companies with listings than Google has places to display them. The search engine now cycles through the various websites and alternates those it shows. There is an algorithm in place which picks the most important listings and shows them more often. Our job is to employ Google Places optimisation techniques to ensure your website is one of them.
Optimising your Google Places listing includes finding other websites which list your business details and making sure they all contain identical information. We also create content for general and local review and information websites.
For many businesses, Google Places optimisation is a one-off service; however, if you are in a competitive market where competitor listings accumulate more reviews, links and stronger profiles, then we can provide regular support. If your Google Places listing generates a lot of business then we can make sure Google pays it the attention it deserves by giving it our on-going attention.
