There is an elementary, common and costly mistake that businesses large and small make when undertaking SEO, yet most of them don’t even know they are making it. It’s targeting and chasing the wrong search terms because comprehensive keyword research services weren’t employed.
If you are thinking of having a new website built, or are planning on investing in SEO, you must ensure you aren’t chasing search terms that don’t have enough volume, don’t generate serious visitors or have competition your budget simply can’t beat.
Many businesses base the entire success of their website on words they assume are popular, believe they can compete for and pre-suppose will bring in the right type of traffic. Our keyword research services remove assumption and give you a solid, factual foundation on which to base your SEO and grow your online business.
Using our keyword research services will give you all the right answers to questions you really should be asking the second you start building a website (or even before you buy the domain!):
- Which keywords are being used by my target customers?
- How much search volume is there for each phrase?
- What is the level of competition for these keywords?
We often uncover niche areas of markets which competitors have overlooked. By investing a small amount in our keyword research services, we can tell you the search phrases you need to forget and those your business can simply not do without.
Keyword research does not just find the main keyword to use on your site. It also digs a lot deeper to unearth great phrases which have virtually no competition and are perfect for blog posts and articles. Looking in-depth at the market gives you a clear picture of where quick wins can be found, as well as long-term strategic search terms to target.
Advanced keyword research also shows you:
If keywords are rising or declining in popularity. It’s much better to build your site based on the next big thing, rather than having a business founded on words which are falling out of fashion.- How strong the first page competition is for the shortlisted phrases. Will it be an easy battle, or are the top ten results far more optimized than you anticipated?
