Pay Per Click advertising, the ‘sponsored listings’ found at the top of search engines, is an auction-based system that allows businesses to display adverts based on search terms entered by prospective customers.
It is extremely targeted. You only promote your business to people interested in what you offer.
It has high conversion rates. Visitors who come through from an advert are more often likely to buy what you offer
It is completely scalable. Campaigns can be set up to suit companies and budgets of all sizes- It's quick to set up and it often starts showing immediate results.
The main search engine pays per click systems are Google AdWords and Microsoft Adcenter.
As a team of experienced paid search marketers, with over a decade’s experience in running Pay per Click adverts, we are able to set-up accounts that are easy to navigate and provide an on-going management service which concentrates on constantly:
- Improving visitor quality
- Lowering cost per click and cost per conversion
- Increasing click through rates and Quality Scores
- Providing you with the best possible return on investment
Once an account is set-up and has started generating traffic, we will spend time each month on refining the adverts, search terms and managing bid amounts. Typical work involves adding negative keywords, creating new adverts for split-testing, increasing positive keyword use and testing advanced techniques, such as dynamic keyword insertion. These activities ensure the adverts continually perform and your business keeps growing.
Campaigns will be set-up and monitored by certified Google Advertising Qualified Professionals.
If you already use Pay Per Click advertising, either managed in-house or by another agency, then why not ask us to perform an appraisal? The majority of our Pay Per Click advertising success stories are based on accounts that we have taken over, re-structured and made to work a lot harder.
Often there are advanced techniques that make a huge difference to the way adverts perform and unless you have spent a lot of time learning PPC inside out or managing various accounts, then you may not be aware of them and could be missing out on a lot of low cost traffic.
People spend huge amounts of their time on the social media networks so it’s no wonder that businesses choose to advertise on them, with lots of success. Rather than showing adverts for keywords that people search on, campaigns are based on demographics. You can narrow down your advertising to the exact type of person most likely to buy from you, meaning wasted clicks are not an issue.
Our team includes advertising managers who have worked on some of the first and largest Facebook and LinkedIn advertising campaigns, so we know how to increase your exposure, bring in the right kind of traffic and improve your sales.
If you want an experienced team to set-up, manage and get the most out of your pay per click advertising campaigns then contact us now.
