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OrloMedia.com does not work for clients; instead, it works with them. We believe in paying you back by multiplying your sales/orders and search engine rankings to levels previously unknown to you. Where we do believe in the power of content, we will not be committing the faux pas of jotting down mindless, numb, keyword-crammed content in the hope of bringing it to a SE’s notice. That’s something performed by “stone age” SEO agencies.

We promise the following:
1. IMPROVED Search Engine ranking on Google, Yahoo, Bing, AOL and others
2. INCREASE in search engine traffic %
3. POPULRITY on highly visited website
4. DESIRED TRAFFIC from your local or global geographic location
    (Country, region targeting)

Our sequence of actions regarding SEO analysis, planning and implementation are listed below:

Define Plan and Scope of the Project:
First, we define and plan the scope, boundaries and time frame for the prospective project.

Study the Company’s background:
We study company’s background and history to understand and to develop more sense of business which helps in later activities and to understand targeted audience.

Limitations can be in the form to target audience. Search Engine Optimization (SEO) experts will analyze the target audience and how to target them in order to get maximum benefit out of implementation phase.

Keyword Analysis will be done to figure out which terms/keywords are used by people while searching, which are relevant to your website’s purpose. Researched keywords are those which people are searching over the internet and the one which reflect your online business ‘correctly’. Basically we need to map peoples’ psychology on your website so that relevant and targeted website traffic can be achieved. These could include keywords that are long tailed (combination of 3-8 words) and in some cases high end, generic (2-3 words) as well.

Identify direct and indirect competition to business website.   Identify current position of website with respect to its online popularity and search engine visibility.

All those changes on website required to increase search engine visibility and to make website search engine friendly are on-page optimizations. The steps include:

1.4.1 Meta Tag Optimization

1.4.2 Content Optimization: Keyword embedded text of website is one of the most important steps in optimizing, Our SEOs will perform this job and after your approval, the optimized content with will be uploaded. Optimization of all the major areas/important pages will be done, if on-page optimizations are already done, then we would like to suggest improvements for better off-page optimization.

1.4.3 Interlinking / Deep Linking

1.4.4 HTML code optimization: Site maps, RSS, crawling, indexing, SEO spam issues, implementation of advance SEO tactics like URL redirection, local SEO strategy, taking care of keyword cannibalization, canonical URL issues and more.

1.4.5 Installation of Google Analytics (if not installed): Install Google Analytics to start analyzing statistical information (number of visitors and different traffic sources).  Results will be reported in the Final Analysis Report.

1.4.6 Installation of Google/Yahoo authentication files Install Google Analytics to start analyzing statistical information (number of visitors and different traffic sources).  Results will be reported in the Final Analysis Report.

1.4.7 Preparation & Installation of Robots.txt file (of not already installed): Install Google Analytics to start analyzing statistical information (number of visitors and different traffic sources).  Results will be reported in the Final Analysis Report.

This report would act as a "before & after" document to gauge the progress of your project. It would be prepared and presented to you on monthly basis.

Based on the research and on page optimization the off-page team will start marketing the website on various websites. As a reminder, we only persue "manual work" and are strictly against "auto submissions" that are abhorred by search engines. The process would include but is not limited to:

2.1 Marketing on Targeted Web Directories: Thse include FREE directories with PR from 2 and above.

2.2 Marketing to Article Directories: Most of the good article directories are free but our team will spend time finding out the best websites for that specific website. Below Page Rank 4 (Home Page) websites will not be listed unless and until it makes some sense to include..

2.3 Marketing on "Do Follow" Blogs & Forums: Relevant Do-Follow blog list will be gathered for the implementation phase.

2.4 Social Media Marketing: Strategy with Social media websites will be recommended to drive quality and targeted traffic. Different set of social media websites will be selected on the basis of nature and business of client’s website.

Like every other marketing ethics, SEO has both a negative and a positive protocol .The White Hat SEO thus conforms to any SEO arrangement that follows the search engine guidelines. That means the user gets to see the content that was being searched in the first place. Ergo, Black Hat SEO employs fraudulent fashion. Hence, the user seldom gets any relevant or quality content at all. Black Hat SEO does result in momentary gain in terms of ranking, but it is short-lived and could get your valuable resource from being banned by search engines. We keep getting client complains of previous experiences and definitely not interested in. Unethical SEO techniques include link-buying, link exchange, keyword stuffing and so on. In this context, there will also be no fake websites (link farms) setting up for the purpose of back-linking.  

Being at the top of Google, Bing and the other search engines brings a whole range of benefits:

• Google is the first port of call for over 80% of people. The majority of your customers are using search engines to research products and services and to seek out suppliers
• Website visitor levels can increase significantly and as the visitors are very highly targeted, the increase in enquiries and sales is often huge
• Traffic from the natural side of the search engines is free
• When ethical ‘white hat’ SEO methods are used, a website that ranks well will often stay at the top of the results for the long-term
• Your business will be seen as an authority in your industry, meaning you can often increase prices or be more selective with customers