In the last few years, social media has taken over the Internet. YouTube is now one of the most used search engines; Facebook is where millions of people spend the majority of their time online and Twitter has seen meteoric growth.
Your business can no longer afford to ignore the opportunities held within the social networks, but do you know enough about social media marketing to grow your brand and increase enquiries? We do and our team can help your business really stand out from the competition
When used properly, social media campaigns enable a business to engage in conversations with customers, prospects and industry influencers in a meaningful way. Many businesses use online social networks to build strong relationships, place their brand as an industry authority and generate a long-term increase in sales.
When the right platforms are chosen, information is shared freely and businesses are opened up to expose the human element within them; you can often enjoy the kind of brand exposure that used to take years and huge PR budgets to achieve.
There are numerous social media platforms and many ways they can be used to promote businesses and products. It is important that the networks used match your goals and the messages match your business values. We have years of experience of managing social media campaigns, in dozens of industries, so know where to seek out your target prospects and the best ways to turn them into long-term customers.
We are here to help you navigate this emerging, fast changing space and can provide either a one-off set-up package or an on-going management service.
A typical social media service includes:
Profile management
Setting up and managing profile pages on the main social networks, such as Facebook, Linked-In, YouTube and SlideShare.
Microblogging
Using microblogging services, such as Twitter, to build up a wide community of people who can receive blog posts, news and sales promotions. Microblogs will also be used to communicate with industry influencers and potential referral partners.
Forum participation
Finding relevant message boards and forums where prospects flock and taking part in discussions. We give information to community members and drop links to pages on your website, which helps build relationships as well as bring direct website traffic.
Blog commenting
Seeking out blogs that discuss the same subjects as your website and commenting on them, with links back to the website.
Article submission
Taking news/blog posts and articles and distributing them across various online article, press release and social bookmarking websites.
